Principal User Experience Designer
Extreme Reach
Los Angeles, CA
June 2025 – Present
- Pioneered an AI-native design practice built on Lovable and Claude instead of static mockup tools, using AI as a working collaborator to prototype real interaction logic and surface data-model edge cases earlier in the design process
- Applied AI-assisted synthesis to consolidate multi-stakeholder feedback into structured, actionable design specifications, reducing rework and improving handoff clarity between design and engineering
- Emerging design for human-AI collaboration and agentic workflows
- Elevated customer satisfaction, demonstrated through significant gains in PSAT performance — a programmatic indicator I developed for qualitative and quantitative user sentiment measurement
- Steer complex initiatives through challenges, streamlining design processes to accelerate delivery and reduce friction
- Own project governance by driving schedules, mitigating risks, and ensuring delivery of high-impact outcomes on time and within scope
- Champion inclusive design standards, embedding accessibility and equity into every customer experience
- Lead end-to-end design strategy, from concept through execution, ensuring solutions balance user needs with business objectives
- Cultivate a feedback-driven culture, leveraging customer insights to refine, adapt, and continuously improve offerings
- Communicate design vision and trade-offs clearly across teams and executives, securing alignment and buy-in
- Strengthen organizational collaboration by building trusted partnerships with product, engineering, and business leaders
- Influence decisions with evidence, presenting data-backed design solutions that guide stakeholders toward measurable success
- Enhanced usability performance, shown in higher task success rates and reduced user friction
- Delivered measurable business impact, directly contributing to achievement of company OKRs