ABOUT

Product & UX leader designing AI-native enterprise products.

Empathetic enterprise Product Design Leader with 20+ years of experience transforming complex, decision-intensive enterprise workflows into intuitive, high-impact digital products. Affected 10% drop in support calls with implemented design solutions. Happy with ambiguous projects and squishy ideas; I can find a solution for just about any problem given the chance. Sat next to Kwame Brown at a Laker’s game and offered him a snack.

Experience: 20+ yrs
Leadership: Teams of up to 15
Master's: UC Berkeley HCI

Writing Experience LinkedIn

Writing

Essays on AI-native design.

Essay · LinkedIn

Designing From Scratch Is Dead

Why the blank canvas is no longer the designer's starting point, and what replaces it in an AI-native workflow.

Read on LinkedIn

Essay

Cracking the SDLC

How I use AI to accelerate design and product development efficiency, turning ambiguity into tangible artifacts in days, not weeks.

Read article

Professional Experience

Product design leadership.

Principal User Experience Designer

Extreme Reach

Los Angeles, CA

June 2025 – Present

Pioneered an AI-native design practice built on Lovable and Claude in place of static mockup tools, using AI as a working collaborator to prototype real interaction logic and surface data-model edge cases before engineering handoff
Implemented PSAT, a tested and programmatic indicator combining qualitative and quantitative signals, giving the org its first consistent way to measure customer sentiment; used it to drive measurable satisfaction gains
Designed and shipped agentic AI workflows, defining how autonomous systems hand off decisions to humans at critical junctures
Applied AI-assisted synthesis to consolidate multi-stakeholder feedback into structured, actionable design specs, reducing rework and improving handoff clarity
Architected a multi-sided vendor payments platform spanning internal operations, client self-service, and a secure external vendor portal
Designed end-to-end financial lifecycles, including estimates with built-in installment schedules, standalone prebills, and exception handling
Introduced fraud-prevention patterns in disbursement workflows
Set design strategy across the product portfolio and own governance on complex initiatives, through feature prioritization

Vice President, Global Product Experience

Entertainment Partners

Los Angeles, CA

June 2021 – May 2024

Drove global product experience improvements at Entertainment Partners, elevating NPS from +4 to +18 within 6 months
Applied AI technologies to automate end-user research, increasing team efficiency by 75% within 6 months
Restructured UX design team to include research, content strategy, and front-end design, resulting in a 15% improvement in product quality to achieve business goals
Transformed global product experience, elevating customer satisfaction and reducing 'how-to' support call drivers by 10% within 6 months through targeted UX enhancements
Standardized product analytics and reporting organization-wide by implementing Pendo across all products within 12 months
Consistently had highest Great Place to Work scores across Technology departments, 98%–100% satisfaction among 11-person team
Evangelized high-impact user research insights and analysis across global teams, affecting product roadmap execution and prioritization
Defined KPIs and tracked key performance metrics to enhance client experience across different platforms

Director, Digital Design

Entertainment Partners

Los Angeles, CA

September 2019 – June 2021

Drove revenue goal alignment for global EP pattern and usability best practices, through high-visibility research sessions with Fortune 500 clients (CBS, Disney, Viacom)
Established and directed design initiatives for next-generation entertainment industry products, including a proprietary market-disrupting analytics solution and rapid COVID-related strategies
Directed digital design initiatives to elevate brand identity and user experience for EP.com, contributing to substantial market share expansion
Led the recruitment and development of a high-performing, cross-functional team, ensuring epic stories and alignment with organizational goals
Advised executive team as design and strategic expert, managing Run-the-Business initiatives and corporate objectives alongside engineering and QA
Championed user-centered design, ensuring top-quality outcomes from research through execution
Empathetic and compassionate people manager able to lead strategic visioning and account for day-to-day team activities

User Experience Director (contract)

Phenomenon

Los Angeles, CA

September 2018 – December 2018

Generated $300K in new business acquisition by conceptualizing pitch work and providing SME, driving company expansion
Guided the UX and visual design for high-profile pitches, elevating overall brand perception and market positioning within 6 months

Director, User Experience

CallFire/EZTexting

Santa Monica, CA

July 2017 – August 2018

Drove a 15% boost in user satisfaction within 9 months by spearheading design strategy and presenting findings to executive leadership in a SaaS product environment with a five-member UX team
Directed the creation of streamlined, user-centric designs, enhancing user experience and meeting business requirements within 6 months
Implemented a new user testing process, resulting in a 4% improvement in product usability within 6 months
Developed chat bot interactions using RCS response requests to facilitate user support interactions
Elevated design documentation to drive high-velocity software delivery and cross-team collaboration

Principal User Experience Architect

TandemSeven UX Consultancy

Los Angeles, CA

May 2010 – June 2015

Led UX projects with budgets up to $5M for major banking clients, consistently meeting high-performance demands within project budget and scope
Crafted winning sales pitches, landing high-profile clients like JPMorgan Chase and Stanford
Led team growth by recruiting top talent and mentoring junior designers to foster a collaborative and innovative user experience culture

Director, User Experience

Live Nation

Los Angeles, CA

October 2008 – April 2010

UX lead for Live Nation ecommerce ticketing initiative, increasing conversion rate by 37% within 6 months through redesigned checkout process and streamlined user flow
Executed usability studies on the Live Nation ticketing e-commerce engine to revamp user experience and optimize overall flow
Applied Agile addendum, boosting Creative team efficiency by 50% output within 3 months
Established documentation standards for website development process, streamlining workflow and ensuring consistency
Optimized design/design strategy for Livenation.com, Houseofblues.com, and Livenation.uk web properties, elevating brand and user satisfaction

Brands I've Worked With

Companies & industries.

FinTech

Bank of America
Fidelity
JPMorgan Chase
Merrill Lynch
US Bank

Software for Entertainment

Amazon
Apple
CBS
Disney
Evite
Extreme Reach
Fremantle
HBO
House of Blues
Imagine Pictures
Lionsgate
Live Nation
Viacom
Warner Brothers

Automotive

BMW
Honda
Toyota

Insurance

Aflac
Asurion
Toco Warranty Services

Education

Career Education Corporation
Kaplan Learning
Learn4Life

Misc

Cisco
Expedia-Hitwise
McDonald's
Schumacher Homes
Point Trade Services

Education

Foundations in HCI.

Master of Information Management & Systems

University of California, Berkeley

Focus: Human-Computer Interaction & Management of Technology Certificate (MOT)

Bachelor of Arts, Global Economics

University of California, Santa Cruz

Education Abroad Program, Germany

Universität Bayreuth, Host

Skills & Expertise

Toolkit & practice.

Emerging Tech

AI-DRIVEN DESIGN (CHATGPT, CLAUDE/CODE, LOVABLE, BOLT, FIGMAMAKE)
RCS
SaaS & Service Design
Full-Cycle Product Development

Design & Research

Figma
Axure
Sketch
Adobe Photoshop
Interactive Prototyping
Information Architecture
Persona Design
Usability Testing
Mobile-First Design

Leadership & Strategy

Teams of up to 15
Product Strategy
Agile/SCRUM
Resource Allocation
Budgeting/Forecasting
Contract Negotiations
Organizational Change

Analytics & Tools

Pendo Analytics
Qlik Sense
Airtable
Data-Driven Decision Making
JIRA
Confluence
Salesforce
Google Workspace
Supabase
GitHub

Private Client Engagements

Under wraps, by design.

Selected engagements for private clients. Described only as far as confidentiality allows.

Home Harmony Hub

A universal renter profile and trusted application system, create once, apply anywhere.

Consumer appRenter marketplace

Career Navigator

AI-assisted resume analysis and job-matching dashboard, from parsed credentials to role fit.

AI-nativeCareer tooling

AI Bill Capture

AI-assisted bill capture and expense processing workflow.

AI-nativeFintech

FamConnect

A private family communication layer designed to reach the people who matter when the usual channels fail.

Consumer appFamily safety

ClipList

Independently scoped, designed, and built a full-stack consumer app prototype (React Native, Supabase) using AI-native tooling, from market research through working product, without an engineering team.

Full-stack prototypeAI-native build

Commonwave Media

An open media ecosystem for professional creators, curators, advertisers, and viewers, built as shared infrastructure, separate from social platforms.

Platform conceptCreator economy

Lovable Vibe Coding Certification

Diamond-tier builder.

Recognized at the highest level of Lovable’s LinkedIn certification program, Level 5 Diamond, the top tier for builders shipping production-grade products with AI-native workflows.

Servant Leadership

Volunteer stewardship.

Sherpa Healthy

Board Member

2024 – Present

Provide product strategy and design direction as the company scales its health platform

CERESAV

Board Member

2021 – Present

Helping fund a lifeline for survivors of acid and burns violence in Uganda, reconstructive surgeries, trauma care, education, and the dignity to live unashamed. Help stop the violence. Give now: ceresavusa.com

Optimize AI

Head of Design & Enablement

2024 – 2026

Provided design and enablement for an AI-native product org and contributed to product strategy

Blendily

Advisor

2022 – 2024

Counseled founders on brand experience, digital strategy, and growth fundamentals.