Product Innovation
PSAT Framework
A game-changing user satisfaction metric, developed and implemented across two major entertainment organizations to drive data-driven product decisions.
Product InnovationUser ResearchPendo
WORK
Case Studies
A selected slice of 100+ shipped projects across enterprise SaaS, fintech, entertainment, automotive, and construction. The stats reflect this selection.
- Enterprise Clients
- 7
- Research Participants
- 100
- Platform Value
- $10B+
USER RESEARCH
Entertainment Workforce
Management Platform
Business Impact
Achieved perfect 5.0/5.0 satisfaction scores for ease of use and task completion — transforming entertainment's most complex payroll and compliance domain into a seamless mobile self-service experience for union and non-union crews.
40%
Faster Crew Onboarding
5.0/5.0
User Satisfaction
60%
Fewer Support Tickets
Product StrategyMobile UXUser ResearchComplex SystemsWorkflow ArchitectureLovableFigma
manage offers
Extreme Reach
Modernizing Onboarding
for Entertainment
Business Impact
Streamlined a cluttered offer management interface for hiring managers across hundreds of crew offers and multiple entertainment projects.
8
Participants
100%
Approval
E2E
Scope
FigmaLovable PrototypeUser ResearchSystem Overhaul
Extreme Reach
Project Onboarding
for Entertainment
Business Impact
Mapped 53 pain points across 3 onboarding tracks and framed a client-facing portal that collapses email chains into SLA-governed workflows.
53
Pain Points
Mapped
3
Tracks
Unified
6–7
Phases
End-to-End
Service BlueprintStakeholder DiscoverySLA DesignPortal ConceptFigmaLovable
USER RESEARCH
Influencer Mobile
Solution
Business Impact
Framed a $30B+ infrastructure-level opportunity in influencer payments and rights — defining the vision for a Unified Talent & Rights platform spanning human, hybrid, and synthetic talent.
$43.9B
2026 U.S. Creator Ad Spend
97%
Agencies Floating Payments
40%
Billable Capacity Lost to Admin
Discovery ResearchProduct StrategyCompetitive AnalysisAI-Native DesignPayments & ComplianceRights Management
pivot.usbank.com
U.S. Bank
Global Corporate Trust
Services Portal
Business Impact
Transformed a portal serving $10B+ in managed assets — streamlining workflows for trust administrators across three business verticals and lifting user sentiment by 30%.
$10B+
Assets Managed
64
Contextual Inquiries
+30%
User Sentiment
Product InnovationAxureUser ResearchDesign Systems
More Work
SHOWCASE.
Frameworks, prototypes, and shipped products from across the portfolio — PSAT, LINX, Dexter & Chaney ERP, Dashboard Discovery, Experian Hitwise, and Honda Powersports.
Application Redesign
LINX Payment System
Complete redesign of Extreme Reach's primary timecard approval and reporting engine — modernizing complex payroll workflows and user access.
FigmaLovablePRIMARY USER RESEARCH
Construction Tech
Dexter & Chaney ERP
Two rounds of research drove a clearer navigation paradigm and a validated prototype for Spectrum's Job Cost module.
PRIMARY USER RESEARCHAxureEnterprise
Entertainment Finance
Dashboard Discovery
Validated a unified dashboard concept with 7 major studios — securing 100% stakeholder buy-in for platform investment and shaping the EP product roadmap.
CLIENT INTERVIEWSSTAKEHOLDER INTERVIEWSFIGMA
Competitive Intelligence
Experian Hitwise
Complete enterprise analytics platform reimagining — from research and personas through IA, wireframes, and interactive prototypes.
AxurePRIMARY USER RESEARCHPersonasIA
Responsive Web Redesign
Honda Powersports
End-to-end UX transformation of Honda's powersports shopping experience — competitive analysis, IA, and validated mobile-first prototypes.
PRIMARY USER RESEARCHIAResponsive