Product Innovation
PSAT Framework
A standardized user satisfaction metric, developed and implemented across two major entertainment organizations to inform product decisions.
Product InnovationUser ResearchPendo
WORK
Case Studies
A selected slice of 100+ projects across enterprise SaaS, fintech, entertainment, automotive, and construction. Each case distinguishes the artifact, decision evidence, and type of result shown.
Working artifacts Tradeoffs Result types AI-native delivery
- Enterprise Clients
- 7
- Research Participants
- 100
- Assets Represented
- $10B+
Organizational Governance & Measurement
THE PSAT FRAMEWORK.
Standardizing user sentiment across enterprise portfolios.
Developed and adopted across two major entertainment organizations to align Product, Engineering, UX, and executive leadership around continuous, measurable user feedback. The operating layer behind the product work below.
Explore the Framework- Role
- Creator & framework lead
- Scale
- Adopted across 2 enterprise organizations
- Artifact
- Operating framework & survey methodology
01
Cross-functional ownership
Clear roles for Product, UX, Engineering, Analytics, and CS, from survey goals to Pendo setup to user follow-up.
02
Numbers plus the why
Short in-product surveys paired with user follow-up conversations, so scores come with the reasons behind them.
03
Executive alignment
Turns subjective design debates into data-backed roadmap decisions leaders can act on.
EXTREME REACH LIVE PRODUCTInfluencer Mobile
Principal designer · Led all client research
Influencer Mobile
Solution
Business Impact
Framed a $30B+ infrastructure-level opportunity in influencer payments and rights, defining the vision for a Unified Talent & Rights platform spanning human, hybrid, and synthetic talent.
Artifact
Working prototype
Evidence
Discovery + concept signal
$43.9B
2026 U.S. Creator Ad Spend
Market data
97%
Agencies Floating Payments
Market data
40%
Billable Capacity Lost to Admin
Market data
Discovery ResearchProduct StrategyCompetitive AnalysisAI-Native DesignPayments & ComplianceRights Management
Launch Readiness
Reporting
EXTREME REACH
Principal designer & builder
Agentic Project
Setup
Business Impact
Idea to working prototype in 5 hours, template-driven setup, guided flows, approval tracking, and live readiness reporting.
Artifact
Working prototype
Evidence
Working prototype
Delivery
Idea to prototype in 5 hours
5 hrs
Idea to Working
Prototype
Build time
6
Core
Modules
100%
AI-Native
Build
Delivery method
Agentic WorkflowsAI-Native DesignLovableClaudeWorkflow Tooling
manage offers
Extreme Reach
Principal designer · Led all client research
Modernizing Onboarding
for Entertainment
Business Impact
Streamlined a cluttered offer management interface for hiring managers across hundreds of crew offers and multiple entertainment projects.
Artifact
Working prototype
Evidence
Usability validation
8
Participants
Research
100%
Approval
Usability test
E2E
Scope
FigmaLovable PrototypeUser ResearchSystem Overhaul
Extreme Reach
Principal designer · Led all client research
Project Onboarding
for Entertainment
Business Impact
Mapped 53 pain points across 3 onboarding tracks and framed a client-facing portal that collapses email chains into SLA-governed workflows.
Artifact
Working prototype
Evidence
Scope + operating model
53
Pain Points
Mapped
Research
3
Tracks
Unified
6–7
Phases
End-to-End
Service BlueprintStakeholder DiscoverySLA DesignPortal ConceptFigmaLovable
EXTREME REACH LIVE PRODUCTEntertainment Workforce
PRINCIPAL DESIGNER ·
POST-AGENCY TAKEOVER, END-TO-END EXPANSION & RESEARCH
Entertainment Workforce
Management Platform
Business Impact
Achieved 5.0/5.0 satisfaction scores in usability testing for ease of use and task completion in a unified mobile self-service experience for union and non-union crews.
Artifact
Working prototype
Evidence
Measured product outcomes
Delivery
Testable in days
40%
Faster Crew Onboarding
Usability testing
5.0/5.0
User Satisfaction
Usability testing
60%
Fewer Support Tickets
Pilot tracking
Product StrategyMobile UXUser ResearchComplex SystemsWorkflow ArchitectureLovableFigma
pivot.usbank.com
U.S. BankGlobal Corporate Trust
Global Corporate Trust
Services Portal
Business Impact
Led two workstreams in a multi-team redesign of a portal serving $10B+ in managed assets. Lifted user sentiment by 30%, and the results led U.S. Bank to commission a follow-on program for its hedge fund services line.
Artifact
Working prototype
Evidence
Measured user outcomes
$10B+
Assets Managed
Platform scale
64
Contextual Inquiries
My workstreams
+30%
User Sentiment
Post-launch research
Product InnovationAxureUser ResearchDesign Systems
More Work
SHOWCASE.
Frameworks, prototypes, and shipped products from across the portfolio, PSAT, LINX, Dexter & Chaney ERP, Dashboard Discovery, Experian Hitwise, and Honda Powersports.
Application Redesign
LINX Payment System
Complete redesign of Extreme Reach's primary timecard approval and reporting engine, modernizing complex payroll workflows and user access.
FigmaLovablePRIMARY USER RESEARCH
Construction Tech
Dexter & Chaney ERP
Two rounds of research drove a clearer navigation paradigm and a validated prototype for Spectrum's Job Cost module.
PRIMARY USER RESEARCHAxureEnterprise
Entertainment Finance
Dashboard Discovery
Validated a unified dashboard concept with 7 major studios, securing 100% stakeholder buy-in for platform investment and shaping the EP product roadmap.
CLIENT INTERVIEWSSTAKEHOLDER INTERVIEWSFIGMA
Competitive Intelligence
Experian Hitwise
Complete enterprise analytics platform reimagining, from research and personas through IA, wireframes, and interactive prototypes.
AxurePRIMARY USER RESEARCHPersonasIA
Responsive Web Redesign
Honda Powersports
End-to-end UX transformation of Honda's powersports shopping experience, competitive analysis, IA, and validated mobile-first prototypes.
PRIMARY USER RESEARCHIAResponsive