DELIVERED OVER
$2B IN PRODUCT
VALUE
- ●Team Leader
- ◆Data-Driven Decisions
- ▲Hands-On, AI-Native Designer
- ■Front-End Conversant
Enterprise Product Design Leader with 20+ years of experience transforming complex, decision-intensive enterprise workflows into intuitive, high-impact digital products. Experienced leading product strategy, user research, and end-to-end design for enterprise platforms in highly regulated industries. Applying AI throughout the product design lifecycle to accelerate discovery, prototyping, and delivery, while exploring opportunities for intelligent automation and AI-assisted user experiences.
a nice person ♡
MY UX PROCESS
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Brainstorm
Start in the fog. Map the problem space, surface assumptions, and open up solution directions before narrowing to a single path. The goal is quantity of thinking, not quality of output.
I resist jumping to a solution until the real problem is named. This phase is about diverging — getting all the constraints, stakeholder fears, and user pain points on the table so the design that follows is solving the right thing.
CASE STUDIES
Entertainment Workforce
Management Platform
Achieved perfect 5.0/5.0 satisfaction scores for ease of use and task completion — transforming entertainment's most complex payroll and compliance domain into a seamless mobile self-service experience for union and non-union crews.
Modernizing Onboarding
for Entertainment
Streamlined a cluttered offer management interface for hiring managers across hundreds of crew offers and multiple entertainment projects.
Project Onboarding
for Entertainment
Mapped 53 pain points across 3 onboarding tracks and framed a client-facing portal that collapses email chains into SLA-governed workflows.
Influencer Mobile
Solution
Framed a $30B+ infrastructure-level opportunity in influencer payments and rights — defining the vision for a Unified Talent & Rights platform spanning human, hybrid, and synthetic talent.
Global Corporate Trust
Services Portal
Transformed a portal serving $10B+ in managed assets — streamlining workflows for trust administrators across three business verticals and lifting user sentiment by 30%.
SHOWCASE
SAMPLER.
PSAT Framework
A game-changing user satisfaction metric, developed and implemented across two major entertainment organizations to drive data-driven product decisions.
LINX Payment System
Complete redesign of Extreme Reach's primary timecard approval and reporting engine — modernizing complex payroll workflows and user access.
Dexter & Chaney ERP
Two rounds of research drove a clearer navigation paradigm and a validated prototype for Spectrum's Job Cost module.
LET'S
BUILD IT.
I've been doing this a long time — going on 25 years.
My story starts at a startup in 1998, right in the thick of the .com bubble. I was fumbling through Perl code and shadowing the sys admin team, trying to figure out if tech was really my thing. Turns out, I wasn't cut out to be a programmer. Luckily, I found an incredible program at UC Berkeley in Information Management & Systems, applied, got in, and never looked back. I took the HCI track, and that focus has never left me, it's still the lens through which I do all of the product design activities.
Every job since has added something. Every client, every challenge, every messy problem has sharpened how I work. I bring all of it to whatever comes next. And my favorite part? Talking to users. Sitting with clients. Understanding the real problem before anyone touches a solution. The design is deeply satisfying, but it's the people and the discovery that make it worth doing. And of course... my incredible coworkers I have had the great pleasure of learning from and working with over my career.