BSProduct & User Experience Design Leader
    Open to Opportunities

    $2B+ in product value. Transforming complexity into
    business strategy.

    I am a product design leader specializing in transforming complex business challenges into elegant, AI-native, user-centered solutions. No more designing from scratch. I leverage AI to accelerate design from concept through execution. Read the full article on AI-native design

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    20+

    Years Experience

    100+

    Completed Projects

    $2B+

    Product Value Created

    Enterprise SaaS

    Deep Expertise

    Case Studies

    EP Dashboard - Production Finance View

    7

    Major Studios

    $500M+

    Productions Managed

    100%

    Stakeholder Buy-in

    View Full Case Study
    FeaturedEntertainment Partners

    Dashboard Discovery Research

    Business Impact

    Validated unified dashboard concept with 7 major studios—securing stakeholder buy-in for platform investment and informing product roadmap.

    Challenge: Production finance executives lacked visibility across multiple shows and studios.

    Solution: User research validating a unified dashboard for cross-production financial oversight.

    Product InnovationAxureUser ResearchStakeholder Interviews
    Honda Powersports - Responsive Website Redesign

    10

    Deliverables

    5

    UX Phases

    Mobile-First

    Responsive Design

    View Full Case Study
    FeaturedHonda Powersports

    Powersports Responsive Website Redesign

    Business Impact

    Delivered end-to-end UX transformation—from discovery through validated prototypes—enabling Honda to modernize their powersports shopping experience for mobile-first consumers.

    Challenge: Outdated desktop-only experience failing to convert mobile shoppers researching vehicles.

    Solution: Complete UX overhaul with competitive analysis, new IA, and responsive prototypes validated through usability testing.

    AxureHeuristic EvaluationUser TestingResponsive Design
    GCTS Portal - Account View Dashboard

    $10B+

    Assets Managed

    64

    Contextual Inquiries

    +30%

    User Sentiment

    View Full Case Study
    FeaturedU.S. Bank

    Global Corporate Trust Services Portal Redesign

    Business Impact

    Transformed portal serving $10B+ in managed assets—streamlining workflows for trust administrators across 3 business verticals and increasing user sentiment by 30% leading to followon projects.$10B+ in managed assets—streamlining workflows for trust administrators across 64 contextual inquiry sessions.

    Challenge: Complex legacy portal with fragmented workflows slowing trust administrators.

    Solution: Deep discovery with 64 contextual inquiries, leading to unified information architecture and intuitive portal redesign.

    Product InnovationAxureUser ResearchDesign Systems
    Modernizing Onboarding for Entertainment
    Mini Case 01
    View Prototype
    Extreme Reach

    Modernizing Onboarding for Entertainment

    The Challenge

    Production coordinators struggled with an overwhelming offer management interface featuring 12+ data columns, 7 status states, and no clear task prioritization—making it difficult to track hundreds of crew offers across multiple entertainment projects.

    The Solution

    I redesigned the onboarding experience for hiring managers with a streamlined dashboard featuring smart status groupings, visual hierarchy that surfaces urgent actions, and a simplified data table that prioritizes the information coordinators actually need to do their jobs efficiently.

    Key Impact

    • Unanimously praised by all 8 research participants
    • Dramatically simplified workflow from cluttered tables to actionable dashboard
    • Clear visual hierarchy replaced information overload
    • Intuitive status tracking across the entire offer lifecycle

    8

    Participants

    100%

    Approval

    End-to-End

    Scope

    FigmaLovable PrototypeUser ResearchSystem Overhaul
    Payment & Location Wearable for Kids
    Mini Case 02
    View Prototype
    CashBand — INCUBATOR Candidate

    Payment & Location Wearable for Kids

    The Challenge

    Before Apple opened its NFC payment platform to third-party developers, creating a secure contactless payment wearable for children required navigating significant technical limitations while ensuring parent controls and location safety features.

    The Solution

    I designed a comprehensive mobile experience for both parents and kids, featuring real-time location tracking, customizable spending limits, merchant restrictions, and instant purchase notifications—all wrapped in a playful, kid-friendly interface.

    Key Impact

    • Innovative approach to child-safe payments before NFC platform access
    • Parent dashboard with granular spending controls
    • Real-time location tracking with geofencing alerts
    • Kid-friendly interface encouraging financial literacy

    $3.5B

    Market Size

    $48M

    5-Yr Revenue

    FinTech

    Focus

    FigmaProduct InnovationIncubator Candidate

    Brion Baskerville

    Co-Founder

    Reimagining Trade Inventory Management
    Mini Case 03
    View Prototype
    Dexter + Chaney → Trimble

    Reimagining Trade Inventory Management

    The Challenge

    Field technicians struggled with outdated paper-based work order systems. The company needed a proof of concept to validate whether a modern mobile-first approach could solve delayed job completions, inventory discrepancies, and poor visibility into daily schedules.

    The Solution

    I designed Spectrum Mobile Solutions as a focused POC featuring real-time work order dashboards, truck inventory management, and integrated timekeeping. The interface prioritized quick status updates, location-based job routing, and seamless data sync between field and office.

    Key Impact

    • POC success led to award of full system redesign contract
    • Enthusiastically validated across two UX research sessions with field technicians
    • Participants described the redesign as 'a lot easier to navigate'
    • Users praised the simplified workflow: 'same thing, just simplified'

    Won

    POC Result

    6

    Participants

    Phase 2

    Outcome

    AxureProof of ConceptUser ResearchContract Won

    Explorations

    Showcase

    A collection of enterprise product design work across industries including fintech, ad tech, construction, and automotive.

    PSAT Framework
    View Framework
    Product Innovation

    PSAT Framework

    A game-changing user satisfaction metric I developed and implemented across two major entertainment organizations, driving data-driven product decisions.

    Product InnovationUser ResearchPendo
    XR Pay Mobile Application
    View Prototype
    Mobile Application

    XR Pay Mobile Application

    A new mobile application for Extreme Reach, catering to below the line crew project onboarding and time entry for entertainment.

    FigmaLovableUser Research
    Dexter & Chaney
    View Prototype
    Construction Tech

    Dexter & Chaney

    Web-based ERP solution for construction management with project workflows, scheduling, and resource planning.

    AxureDesign Systems
    JPMorgan Chase
    View Prototype
    Procure-to-Pay

    JPMorgan Chase

    B2B supplier payment platform with automated enrollment, PO-to-invoice processing, and working capital management.

    AxurePOC
    Experian Hitwise
    View Personas
    Competitive Intelligence

    Experian Hitwise

    Complete enterprise analytics platform reimagining—from user research and personas through IA, wireframes, and interactive prototypes.

    AxureUX ResearchPersonasIA
    LINX Payment System
    View Case Study
    Application Redesign

    LINX Payment System

    Complete redesign of Extreme Reach's primary timecard approval and reporting engine for talent and crew payroll, modernizing complex workflows and user access management.

    FigmaLovableUX Research
    Beth Seaman - Product & UX Design Leader

    About Me

    Designing with intention

    I am a Product and UX Design Leader with over 20 years of experience driving digital transformation and product strategy at scale.

    With a master's degree in Information Management and Systems from UC Berkeley, focused on Human-Computer Interaction, I bring a rigorous, research-led approach to solving complex business and user problems. I specialize in SaaS platforms, enterprise workflows, and data-informed decision-making across B2B and B2C environments, agencies, consulting, and in-house organizations.

    I have built and led high-performing design teams of up to 15 direct reports, aligning design execution with company strategy. I operate across the full product lifecycle, partnering closely with product, engineering, and executive leadership to deliver measurable outcomes.

    View Resume

    Let's Connect

    Have a project in mind?

    I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.

    hello@streamlineuxd.com

    Currently based in Los Angeles, available worldwide.