Entertainment Workforce Management Platform
Designed and architected a next-generation workforce management platform for the entertainment industry, transforming one of the most complex payroll and compliance domains into a seamless mobile experience. Through extensive user research, iterative usability testing, and systems-driven product design, the platform consistently achieved perfect user satisfaction scores for both ease of use and task completion while supporting sophisticated union agreements, production-specific contracts, and jurisdiction-based labor requirements. The result is a world-class self-service experience that dramatically simplifies crew onboarding and time entry without sacrificing payroll accuracy or compliance.
CHALLENGE
Entertainment payroll sits at the intersection of workforce management, labor compliance, and production operations. Crew members must navigate complex onboarding requirements, varying union agreements, state-specific labor laws, overtime calculations, meal penalties, work classifications, and production-specific pay structures. The challenge was creating a simple, intuitive experience capable of supporting highly dynamic payroll scenarios without exposing users to the complexity behind them.
SOLUTION
Designed and architected a mobile-first onboarding and time entry platform that conceals sophisticated business logic behind effortless user workflows. Conducted extensive discovery research and usability testing to identify friction points across the crew experience, then developed adaptive interaction models and decision frameworks capable of supporting hundreds of payroll scenarios. Created the complete workflow architecture, screen logic, and user experience strategy for onboarding, document collection, time capture, and payroll submission — enabling crew members to complete critical tasks with confidence while ensuring compliance with complex union, production, and jurisdictional requirements.
MY ROLE
As Principal UX Designer at Extreme Reach, I led end-to-end UX for both the production-manager desktop platform and the crew-facing mobile app — discovery, journey mapping, information architecture, interaction design, and design-system alignment across desktop and iOS/Android.
IMPACT
- ★Perfect 5.0 / 5.0 ease-of-use and task-completion scores in usability testing
- ★Supports union and non-union productions across jurisdictions
- ★Rules-driven workflow engine handling hundreds of payroll scenarios
- ★First native iOS + Android crew app in the category